Architecture, not month-to-month tweaks
We rebuild the underlying Amazon PPC structure — campaign segmentation, match-type logic, placement and negative strategy — so improvements hold instead of reverting after a few weeks of bid changes.
Amazon Ads Architecture
We don't manage Amazon Ads. We architect them.
AdNativ Core installs a full-funnel Amazon PPC architecture engineered to lower ACOS and compound organic rank over time.
Book a diagnostic callThe transformation
From a leaking Amazon PPC account to an architected one.
Five structural shifts the sprint installs — written so you can scan them in ten seconds.
- Before
ACOS keeps reverting
Bid tweaks give 2–4 weeks of relief before ACOS climbs back.
AfterACOS holds at the structural layer
Improvements compound instead of reverting after a month of tweaks.
- Before
TACOS climbs with scale
Total ad cost stays flat or rises as ad spend grows.
AfterTACOS trends down as rank takes over
Organic position picks up the work paid placements were doing.
- Before
Sponsored Products only
Brands, Display, and Video positions left to competitors.
AfterFull Sponsored coverage
SP, SB, SD, and Sponsored Video working as one funnel.
- Before
Organic rank stalls
Paid traffic carries the catalog indefinitely.
AfterAd spend compounds into rank
Ranking strategy converts spend into organic position on priority keywords.
- Before
Wasted spend leaks everywhere
Irrelevant search terms and uncapped auto campaigns burn budget.
AfterWasted spend quarantined at the source
Negative-targeting and placement strategy contain the leak.
Scope of installation
What we install in 30 days.
- 01
Amazon PPC account audit & root-cause diagnosis
We diagnose the structural cause of the ACOS, TACOS, or revenue problem directly from your Amazon Ads account data — wasted spend, coverage gaps, match-type leaks, and search-term hygiene.
- 02
Full Sponsored Ads coverage (SP + SB + SD + Video)
Sponsored Products with placement and negative strategy, Sponsored Display (remarketing and defensive), Sponsored Brands (Store Spotlight and Product Collection), and Sponsored Video to capture the consideration layer.
- 03
Keyword & ranking strategy that compounds
A priority-keyword plan that converts paid spend into compounding organic rank on Amazon, instead of renting placement indefinitely. Long-term ad cost drops as rank holds.
- 04
Campaign architecture documentation
Documented naming conventions, segmentation logic, budget rules, and reporting structure — so the installed architecture is operable, auditable, and owned by your brand.
What makes this different
Amazon Ads architecture that compounds.
Full-funnel Sponsored coverage
Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video designed to work as one funnel — defending brand search, capturing consideration, and retargeting shoppers who didn't convert.
Built to compound
Ranking strategy converts paid spend into organic rank position on priority keywords, so long-term ad cost goes down as the account matures instead of climbing with scale.
Amazon Ads FAQ
Common questions about Amazon Ads architecture.
Amazon Ads architecture is the underlying campaign structure of a Seller Central or Vendor Central advertising account — how Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video campaigns are segmented, named, budgeted, and connected to a keyword and ranking strategy. When the architecture is wrong, no amount of bid tweaking produces a durable ACOS reduction.
Diagnostic call
Book an Amazon Ads diagnostic call.
A 30-minute review. We identify the root cause of the ACOS or TACOS issue and tell you what an architectural fix looks like.